Damion Lupo | How to Take Total Control of Your Financials

Episode 108:

Born with an entrepreneurial spirit, Damion Lupo started his first business at age 11, has started 30 since and is the published author of 5 books.  

Damion Lupo is the founder of Yokido, his own martial art and has 3 other black belts.  

As a thought leader and bold executioner, his first rental house was purchased Dec 31, 1999, using his VISA and some big cojones. That was the beginning of a business that grew into 150 houses in 7 states over the next 5 years that ended with a $20,000,000 meltdown and complete Reinvention in 2008.  This was the basis for his book Reinvented Life.

Damion’s personal philosophy centers on Self Responsibility and a belief that the only path to freedom is through personal ownership and 10X thinking.  

His philosophy combined with a love of financial markets and money psychology led the launch of his Austin based FinTech Total Control Financial this year, a company on a mission to disrupt Wall Street and empower main street with a patented technology and artificial intelligence based tool to reinvent old archaic ideas around retirement and financial freedom and empower people with control of their financial lives.

His powerful patented tool is called the eQRP ®, a retirement vehicle 10 times more powerful than an IRA, giving investors checkbook control of their 401k and IRA money to grow and optimize their wealth while exiting the Wall Street Roller Coaster.

Damion Lupo is a popular guest on financial and personal development podcasts and radio shows around the country and hosts a blog at reinvention.net

What you’ll learn about in this episode:

  • What reinvention is really all about
  • The idea behind rewiring your brain
  • The importance of knowing who you are and what matters to you
  • Choosing if you’re going to pay the price for the pain of discipline or the pain of regret
  • Surrounding yourself with people who are creating lives similar to what you want
  • How it’s not about a mindset change – it’s about an exchange of mind
  • Why your focus should not be on how you’re feeling from moment to moment
  • Damion’s six core values that drive all of his decisions
  • The importance of having candid conversations with people & saying what needs to be said – not what they want to hear
  • Why you need to ask the question, “What is true?”


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