Real Estate Facebook Marketing | Facebook Lead Generation Tips

Episode 78:

Real Estate Facebook Marketing | Facebook Lead Generation Tips

Peter Kolat has the enviable talent of being an expert Internet marketer on top of being a real estate investor. He’s been consulting for many real estate gurus in the real estate industry. When it comes to real estate investing, he has extensive experience in commercial, residential, and development investing.

As a marketer, Peter Kolat is considered an expert in Internet marketing and social media marketing. His Free Internet Marketing Techniques helped many real estate investors & agents dominate their real estate Facebook marketing. No wonder he’s been called the “Polish Pulverizer.”

Polish Peter was born in Poland in what he believes is one of the most beautiful cities called Zakopane. During his early childhood, he lived in a 14’X14′ room which was his bedroom, living room, kitchen, and dining room. The bathroom was a community restroom down the hall. Yes, that was a lot of fun.

Peter immigrated to the United States when he was 14 years old and did not speak any English. One of his earliest English language struggles was: “Am I Polish (nationality) or polish (state of being polished).” Yeah, that was fun as well.

By the way, not sure if you know this but money grows on trees in the US, palm trees are everywhere, beautiful high skyscrapers and people driving sports cars and loving life. (that was Peter’s perception of US before he came here).

And then I ended up in a small town right smack in the middle of Detroit! Imagine his surprise!

Fast forward to where he is today…

Peter lives in a beautiful suburb, about 30 minutes north of Detroit. He owns his own consulting and business growth company that works with high 6 figure and 7 figure businesses in about 16 different industries. A few years ago, Peter was featured in a Fast Company magazine as one of the “Top 100 most influential people on the internet.”

But what keeps him getting up in the morning is the fact that he can help people, that he can have an impact on someone’s life, that he can give them that gift of having that “aha” moment, that moment in their life that sparks something new, that drives them to a new way of living, that gives them that hope, that gives them that new life in their business, their family, their life…

And that’s why he started Immigrant Masters Unite, a podcast for immigrant business owners and entrepreneurs. It all started as interviews, talks with other successful immigrants to share their success stories, their trials, their so-called “insider secrets” to help you, to have an impact on your life!

And as they say, the rest is history…

On a more personal note…

Peter has 3 amazing kids (as of writing this, they are 13, 9 and 8 – a girl and 2 boys) which he loves, adores, and after God, always come first. His other love is the Detroit Red Wings (been a huge fan since he came here in the States in ’91), skiing, hockey, soccer, reading amazing books, working out at the gym and coaching/helping others. He also sits on a board for an amazing nonprofit called CARE of Southeast Michigan and after you listen to his podcast, you’ll know why.

What you’ll learn about in this episode:

  • Peter’s background
  • The story behind Peter’s podcast for immigrant business owners and entrepreneurs, Immigrant Masters Unite
  • Why trust & credibility are so important when it comes to real estate Facebook marketing
  • Why you need to shift your mindset when it comes to marketing
  • Why you need to determine who it is that you are trying to reach
  • How to build out your audience with Facebook Ads
  • Why Peter is a big believer in personal development
  • Why you need to start letting other people help you
  • Why you shouldn’t view real estate Facebook marketing & advertising as an expense
  • How A/B split testing works & why you should have two ads running at the same time


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